When a manufacturer of toothbrushes for children wants to reach every home, it wants you to see people on the screen who live a credible normal life – like this family with two dads
Sixty-one seconds of your time, and you’ll see a revolution. To the best of my knowledge, this is the first time an LGBT couple will appear as presenters of a household consumer item for children. And if they’re not there as a type of joke or stereotype (as in the Gay Pride Parade being viewed by a pair of doves from the Bituach Yashir insurance company), or as a conspiracy theory (the male cartoon characters Sheka and Teka in the ads of the Israel Electric Corporation are a couple, but nobody has dared tell you).
Simply: A father and a father, Udi and Guy Ledergor, a doctor and high-tech person Continue reading in Haaretz
Watch the ad below (video in Hebrew)