American Hispanics, Gays Are Target Markets for Israeli Tourism Drive

Posted Posted in NEWS, News from Israel

Simultaneous campaigns to both traditional, religious tourists and the global gay community isn’t a problem, Tourism Ministry says: ‘Contradictions make us unique.’ Israel has retained a new public relations agency in the United States and is embarking on a plan to tap two new markets – American Hispanics and gays. MWW PR, which represents blue […]

The Problem With Israel’s Controversial Gay Pride Adverts

Posted Posted in home views, Jewish LGBTQ News, NEWS, VIEWS, Views From Israel

Owner of the LGBT travel company OutOfOffice.com writes about the latest ad campaign of Israeli Ministry of Tourism in Europe to attract gay travelers for Tel Aviv Pride: “It was controversial and lacked information.” Last week passersby in London were stunned when they were greeted with adverts reading “Imagine London without gays…” There was an […]

Israel government defends ‘Imagine London Without Gays’ billboard

Posted Posted in Jewish LGBTQ News, NEWS

Israel’s Ministry of Tourism has defended a new advertising campaign that features billboards that say ‘Imagine London Without Gays’. On Monday (18 April), a billboard appeared in Waterloo, London perplexing many people. There was no explanation of who was behind it or what the campaign was promoting. Similar billboards were put up in Madrid and […]