Morning Parties: Tel Aviv’s New Trend

Israelis just took their love of partying to a new level: A “morning” out:  kicking off at 6:30 am with a group yoga session immediately followed by dancing till 9 am.


While alcohol is usually the crutch people use to let loose, not a single drop was served. Instead, these bright-eyed, bushy-tailed partygoers flanked the bar for coffee, juice and shots of green tea. After all, it was just the start of the day, and most people were headed to work afterwards (except maybe for the one guy dressed in a blue bathrobe).

This was the Tel Aviv launch of Daybreaker, an organized movement of monthly morning parties that began in New York and has spread rapidly to include Los Angeles, San Francisco, London and other major cities.

“A lot of nightlife can be dark and exclusionary,” Daybreaker co-founder Matt Brimer tells ISRAEL21c. “We want to turn nightlife on its head. Daybreaker is the beginning of your day, not the end of your night, and it’s a very different feeling. If you’re willing to wake up much earlier than you normally would to dance your face off without any alcohol– that’s a strong intentionality.”… continue reading on The Tower