Located above the Dizengoff shopping center, this urban farm uses hydroponics to grow vegetables rapidly and organically.
The Dizengoff Center is a vast shopping mall in central Tel Aviv, Israel. Built in the 1970s, the towering concrete structure doesn’t look like much, but when you step inside, a wonderful sight will meet your eyes.
There is a vegetable stand just inside the door, built of wood and packed with bags of fresh, wet leafy greens and herbs. It is an anomaly in the midst of fast-fashion outlets and food courts, better suited for a traditional farmers’ market, but this humble little vegetable stand has become a great success. It relies on the honor system, trusting shoppers to leave the correct change and take what they want. (Eighty percent of shoppers do so.) The vegetables sell out so quickly that the stand has to be restocked four times daily.
What makes these vegetables really special, though, is that they’re grown on the roof of the Dizengoff shopping center. As part of a project called ‘Green in the City,’ or Yarok Bair in Hebrew, an urban rooftop farm has been established over the past year. It comprises two commercial greenhouses, totaling 750 square meters (over 8,000 square feet) of growing space, as well as an educational area where citizens can learn urban farming techniques and cooking skills relevant to the vegetables they grow. The organization sells hydroponics units for home use and teaches people how to use them.