Tel Aviv’s mini-burgers Come to OC

Author: Nancy Luna
Source: The Orange County Register
Published: February 16, 2017

Internationally known mini-burger chain, Burgerim, is opening its first Orange County outlet later this year in Orange near the MainPlace. The Tel Aviv-born burger concept allows customers to build their own mini-burgers from a variety of patty choices.

Internationally known mini-burger chain, Burgerim, is opening another Orange County outlet later this year.

The Tel Aviv-born burger concept, which allows customers to build their own mini-burgers from a variety of patty choices, has more than 160 locations around the globe. Last year, it launched an aggressive franchise growth plan in the United States. It has Southern California locations in Victorville, Montclair and Hollywood, as well as locations in Texas and Tenessee. The Orange restaurant, in the vacant Pat & Oscar’s space across from the MainPlace in Santa Ana, is expected to open in May.

Restaurants sell custom mini burgers made with 2.8 ounce patties. They don’t like to call them sliders, because that term offer a “connotation of being tiny and low-quality,” said Ashley Lindley Shaffer, Burgerim’s Chief Marketing Officer.

Other Southern California locations are planned for Torrance, Long Beach, Azusa, West Hollywood, Los Angeles and Glendale, according to the company’s website. A Burgerim, which means “many burgers” in Hebrew, opened this week in Newbury Park.

Read the full story on The Orange Register