Israeli art student tasked with branding an airline, so she decides to create Priscilla Airlines for the Trans community
Flight safety videos, the ones you watch before takeoff, have turned into amusing works of art in recent years. So much so, that people all over the world watch the successful videos on YouTube, which garner millions of views. Now forget everything you have seen, and watch the flight safety video for “Priscilla Airlines”.
OK, so maybe it’s not a real airline, but we are in fact talking about a final project by a visual communications student named Elia Chechick, from the Bezalel arts school in Jerusalem.
“I remember when the movie ‘Priscilla Queen of the Desert’ came out in theaters,” she said in a conversation with Ynet.”I watched the movie plenty of times when I was a kid, and it provided me with the inspiration for the project, in all of its elements, from the concept to the bus named ‘Priscilla’, to the lavender paint – just like branding.”